In The Beginning
A.D.E. is an abbreviation for Angelic Destroyer Entertainment. In the summer of 2000, I set out to create a label with a strong message behind it. I remembered the passages of The Bible, specifically dealing with the fall of Sodom and Gomorrah. Basically, the people of those cities were so evil that GOD sent 2 angels to destroy them. Although they were angels, their mission was to destroy, hence Angelic Destroyer. Plus, they had the power of GOD behind them and, to me, that was a pretty powerful thing! (link).
I wanted A.D.E. to be not only a record label, but a full circle entertainment company. I have always dreamed of expansion and wished to cover all grounds of entertainment whether it be music, film, writing, animation, etc.. As of the summer of 2008, A.D.E. has also become a digital distribution company with the ability to make product available in over 10 digital retail stores.
A.D.E.’s current roster of artists include Makell Bird, Natika, DJ Taz, and Nitemare.
Side note: The funniest question I’ve heard asked about A.D.E. is, “Isn’t that demonic?”. To those who think the word Angelic Destroyer is demonic: My only advice to you is to re-take English class! If you passed English, you’d know that in the term Angelic Destroyer, Angelic is a descriptive word. It describes the nature of the Destroyer. Hence, the Destroyer is Angelic! You ignant fux have it backwards! In fact, Angelic Destroyer is the total opposite of demonic. Now read a book for GOD’s sake!
Where We Are Now
This wasn’t a decision I made overnight. This was a decision I’ve been building up to my entire life.
As of January 3, 2012, A.D.E. as an independent record label is defunct. Over time things change, including me and my views of the spiritual and business world. Originally, I did have Christian values and concepts as a backbone for Angelic Destroyer Entertainment. I have changed spiritually and, after much research into the fallacies of religion, have decided to take the stance that I no longer consider myself a Christian. I am now a Pantheist. This wasn’t a decision I made overnight. This was a decision I’ve been building up to my entire life. For spiritual and business purposes I’ve decided to drop any and all religious references from my company and it’s name.
I felt there needed to be a fundamental change in the way the business of distributing music was ran and set out to create and run a digital distribution company myself.
On August 6, 2008 I began working with my first digital distribution company for music (which will remain nameless). I signed up as an artist only as a means to sell my music online. The distribution business itself intrigued me even more than the idea of selling my own music. Since then, I’ve worked with 5 different distribution companies (which will also remain nameless). Due to my personal experiences with those companies both as an artist and a business partner, I felt there needed to be a fundamental change in the way the business of distributing music was ran and set out to create and run a digital distribution company myself.
I felt I had finally found my place in the world and life was more about helping others than helping myself.
I decided to change A.D.E. to ADEDistribution. Even the letters would have a new meaning. A.D.E. would no longer stand for Angelic Destroyer Entertainment, it would stand for Artist Development, Entertainment, and Distribution. I felt I had finally found my place in the world and life was more about helping others than helping myself. Not to toot my own horn but, I felt like the industry needed a guy like me. A guy who would focus more on helping independent artists out so that they wouldn’t have to go through the same trials and tribulations that I had to go through as an independent artist. A guy who was more focused on providing a new and better avenue for artists to sell their music to the masses instead of just wanting to collect a bunch of money up front off of desperate artists. There were very few companies serving as gatekeepers between independent musicians and the digital retail world and, as far as I was concerned, they didn’t deserve the keys they had.